Sourcing Agent 101: Who are They? How They Work? How They Charge?

Nowadays, sourcing agents and sourcing companies play an increasingly important role in managing international supply chains. However, many small businesses are still confused about sourcing agents, especially there is ambiguous and outdated information online misleading them.

Therefore, I sort out 8 buyers’ most concerned and confused questions about sourcing agencies and give you the most objective answers in this post.

Table Of Contents

1. What is a Sourcing Agent or Sourcing Company?

A sourcing agent is a person or agency that represents a buyer to source commodities, buy products that are out of the buyer’s reach. Sourcing agents or sourcing companies are often needed in international trade.

Traditionally, a sourcing agent is only to source suppliers for his client. Indeed, the services provided by sourcing agencies can include selecting the right supplier, making price negotiations, following up production, quality control, product compliance and testing, shipping, etc.

It’s not said that sourcing agents or companies are due to provide the full range of services. The work scope depends on the agreement reached by both sides.

2. Sourcing Agent VS Sourcing Company

In the global market, people often take these two words as one meaning. For example, if you want to find someone sourcing for you, you can say – I need a “sourcing agent” or a “sourcing company”, it doesn’t matter. But actually, these are two different concepts.

Sourcing Agent

A sourcing agent can be an individual sourcing agent, who can be hired as a full-time agent for you. This individual sourcing agent usually has only one or two people, and they usually work at a small office or home office.

Some of them may have several years of experience working in a trading company or sourcing company. These individual sourcing agents can be found on some freelancing platforms (like Fiverr, Upwork, etc.), and a few of them may have also set up their own websites on Google.


Sourcing Company

Sourcing company, also known as sourcing agency. It is easy to understand, a sourcing company is supported by a team of expert sourcing agents and organized apartments, like sourcing, quality inspecting, warehousing, and shipping systems. They can integrate supplier resources more efficiently and can serve many different buyers at the same time.

Sourcing companies are generally located in industrial clusters. For example, most China sourcing agents and companies are located in Yiwu, Guangzhou, and Shenzhen in China.

Conclusion: Both sourcing agents and sourcing companies are essentially a link between buyers and suppliers, and it’s all about which one you prefer to choose to serve you.

3. What Services do Sourcing Agencies Provide?

Sourcing service fees vary according to the work scope you order from the agent. So make sure you have made it clear about the service scope and charges before you start cooperation, in case some potential disputes occur. That’s why I cover one chapter to introduce the service of sourcing agents and sourcing companies.

Following are the main services most sourcing agents provide:


Sourcing Product Suppliers

It is the basic service of every sourcing agent to verify and select the supplier that meets the requirements of their clients. And they will negotiate with the supplier on behalf of the buyer to get the best price and confirm the details of production.

However, some buyers may be entangled in whether the sourcing agent or company should give the supplier information to them. Some even think the agent is cheating them or making shady money by not giving the supplier information to them.

Let me explain to you here, whether the supplier information is provided to the buyer depends on the service model of the sourcing agent.

Individual sourcing agent

Some individual sourcing agents can be found on Fiverr or Upwork, who are usually paid a fixed salary (by hour/day) or can be paid a fixed commission for one project. This mode of cooperation is just like finding a sourcing assistant for yourself in a foreign country.

Essentially, the buyer pays the salary to get the supplier information, so it is the obligation of the agent to provide the supplier’s contacts to his boss–the buyer and the buyers themselves will communicate with the suppliers to negotiate the price.

Sourcing company/agency

If it is a sourcing company /agency, they will not give the supplier information directly to the buyer. The following are the two core reasons.

Firstly, these quality suppliers are their accumulated resources (including those that can’t be found on B2B websites), which is why you can get a competitive price from the sourcing company.

Secondly, they charge their service fees by a certain percentage of the total value of goods, that is to say, this is their profit model. (I will discuss the sourcing agent/company charge methods further in question 5 later).

Although they are not telling the buyer the factory contact information, they are willing to take the buyer to visit the factory and let the buyer have a certain understanding of the production ability of the factory. But this usually happens with larger orders. If the buyers order small values like $1,000 shoes or $1,000 hats, they are less likely to take buyers to visit the factory overseas.

Follow-up Production, Inspect Quality, and Arrange Shipment

After finding a suitable supplier, it’s time to arrange the production of goods. Sourcing agents/companies will help coordinate with the factory, monitoring the whole production process and making sure the factory finishes the production on time and the goods are of fine quality.

They will also provide a quality inspection service. They will cooperate with the quality inspection company to inspect the finished products and minimize the defective rate before shipment.

Then the last step is shipping arrangement, which requires a high level of expertise. Because apart from a bargain for the most competitive shipping prices, they will also need to inform you what documents and product certificates you should prepare for the custom, such as CE, RoHS, FDACOC, etc.

These services are also available by most sourcing agents or companies. You can choose any part of their services based on your own situation.

Other Services

In addition to the mainstream services mentioned above, some large professional sourcing companies also offer private label solutions, including but not limited to the following aspects:

  • Customize the product
  • Customize packaging/labels
  • Free product photographyfor e-Commerce

Quick Solution to Source from China at a Good Price

Contact Plussourcing experts, whose daily work is to source products and ship goods to different countries.

Find Your Best Sourcing Partner

4. Who Needs a Sourcing Agent or Sourcing Company?

People who have no experience in importing

Importing from overseas involves too many complicated aspects, like sourcing the right suppliers, following up production, product testing and quality control, and dealing with shipping, etc.

If you have no experience in overseas purchasing, you can find a sourcing agent/company to help you start your first importing journey.

People who have multiple product categories to deal with

Selecting 2 reliable suppliers for 1 product may need you to contact 10+ suppliers. Suppose you are looking for 10 products, then you need to contact at least 100 suppliers and verify them. In this case, a sourcing agent/company can not only do the tedious job more efficiently but also consolidate all the goods you required.

Large retailers, supermarkets

Is it saying that a large importer with abundant funds and experience doesn’t need a sourcing agent? Certainly not! Large enterprises also need them in order to manage their supply chains better.

Take the chain supermarkets as an example, they will need to buy thousands of product categories. It is almost impossible for them to go to each factory and purchase every product by themselves.

Retail giants such as Walmart and Target are all procured their products by sourcing agents or trading companies.

People who deal in special product categories

Besides daily necessities, there are some special product categories such as building materials, chemistry, medicine and so on. Take the Chinese chemistry & medicine industry as an example, it is quite difficult to find suppliers neither at the exhibition nor online. So you have to entrust a sourcing agency or trading company who is specialized in the industry to help with your business.

Three advantages of sourcing agents and sourcing companies

A reliable sourcing agent/company plays an important role in international trade purchasing.

  1. They can find suppliers who offer a competitive price and good quality.A good sourcing agent can help you find capable and reliable manufacturers. Because a good agent/company has accumulated a lot of qualified factories’ resources already that you may not find online.
  2. They can improve sourcing efficiency. A local sourcing agent/company can help you overcome barriers of culture and languages. He knows exactly what you want, and negotiates with suppliers about the details of the products, and in turn delivers the message to you in fluent English, which greatly reduces the communication cost.
  3. Reduce your risk of importing from overseas. A good sourcing agent/company must be experienced in dealing with product production, quality control, compliance certifications, import and export process rules, and international shipping.

5. How does Sourcing Agent or Sourcing Company Charge?

There is no specific charge standard as there are thousands of sourcing companies and individual sourcing agents around the world. The sourcing agent fees vary greatly according to the service scope, the cooperation methods, the product category, and the amount of the order.

To give a general idea about the sourcing service fees, I introduced 3 common charging methods of sourcing agencies in the following part.

1) Fixed salary for each project or a certain period

Many individual sourcing agents charge a fixed salary for each product or a certain period (week/month). They usually charge less than $50 for each product. Pretty cheap, right? And you can talk to your suppliers about your products and build a business relationship directly.

The disadvantage is that these agents are usually not professional, and the suppliers they find are usually not the most cost-effective ones.

Some experienced buyers prefer to hire an individual full-time sourcing agent for weeks or months, to do some simple sourcing work like finding suppliers, translating and communicating with the suppliers. If you want to import from China, you can hire a full-time China buying agent for around $800 a month to work only for you.

2) No extra charge but gain from the price difference 

Many individual sourcing agents or sourcing companies use this charge method. Usually in this situation, the sourcing agent can provide good suppliers with more competitive prices or better product quality, which is impossible for the buyer to find these suppliers through normal channels, like some online wholesale websites.

In turn, if the buyers could find their competitive prices on their own, they would never consider such sourcing agents.

3) Percentage service fee based on product value

Charging for a certain percentage of the whole order value is the most common method among sourcing agents or companies. Why? Because they usually provide other services like follow-up the production, quality control, shipping arrangement, consolidation and so on. So, they will charge a certain percentage of the value of the goods as the service fee.

In China, the common service charge is around 5-10% of the total order value. Another point, the product categories and the size of the order also greatly affect this percentage. For example, if the order is for some products with high price competition and high demand like rolled steel, or the value of the order is over $50 0,000, the service charge may be about 3% of the order value or maybe less.

Usually, few sourcing companies are willing to accept service fees less than 5 % for daily consumer products. It does exist some sourcing companies that may try to attract you with 3% or lower service fees, but you’ll end up finding that product prices are much higher than most online suppliers(like Alibaba suppliers). Or you can be delivered with poor quality goods even you get the perfect sample at the beginning.

Takeaway: No matter what the charging method is, you should evaluate whether the agent can reduce the overall procurement cost, improve the sourcing efficiency and ensure the quality of goods and so on.

6. Analyzing Sourcing Agents Issues

You may have heard a lot about the dark side of sourcing agencies, such as accepting kickback or bribe from supplier, having little experience in this industry, which make the buyers afraid to choose the sourcing agent. This part will analyze issues of sourcing agents that everyone CARES about.

Kickback and Bribe from Suppliers

First of all, kickbacks or bribes happen to either individual sourcing agents or sourcing companies. If the buyer and sourcing agent have agreed on product price and supplier information transparency at the beginning of cooperation, the agent still asks the supplier for a kickback, it becomes an illegal or unethical act.

For example, suppose now you get two equal prices from supplier A and supplier B, if the B supplier offer kickback to the sourcing agent, then the agent is likely to choose the B no matter if the product quality from B is good or not. If your sourcing agent accepts kickback, you may end up with the following situations:

  • The goods you received are not meet your quality requirements, or product that is in non-compliance with the certification requirements in your market and thus illegal to import and sell.
  • If there is a dispute over product quality, your sourcing agent will not stand on your side or try to defend your interests for you, but is more likely to excuse the supplier for various reasons.

Objectively speaking, kickback usually happens in large orders with tens of thousands of dollars. For small orders with thousands of dollars, most sourcing agents will not bother to get involved in kickback or the bribe.

The kickback phenomenon is much less now compared with 4-5 years ago, especially in the daily products industry. Because the buyers can find suppliers directly through many channels, such as B2B websites including AlibabaMade in ChinaDHgate.

They can make a comprehensive comparison on their own, and then weigh if the product price and service commission provided by the sourcing agent is reasonable.

Service Fees Looks Low but Actually High

Many purchasing agents and companies attract customers with low service fees even free service for trial orders, but the buyer will finally find that the overall procurement cost (product cost + shipping cost + time cost) is not low at all. And the buyer may receive unsatisfying goods even if the agent declaims they did the quality inspection.

In fact, most sourcing agents can offer low service fees but that does not mean offering good product sourcing services for you. They would give a higher product price to compensate for their profits but you don’t know at all. Clients who don’t know the products well are cheated easily.

No business is charity. I can tell you exactly that no sourcing agent can charge lower service fees, give the most reasonable product quotation and offer superior and integral service, compared to other sourcing agencies charging a little higher fees.

For service fees charging must be in line with industry rules. So service fees should not be the only standard when you choose a sourcing agent for cooperation.

Unprofessional or No Experience Sourcing Agents are Common

Many sourcing agents have emerged endlessly in recent years, but most of them are not professional or experienced in sourcing from China. They just know little about this industry and then start their business with several people and nearly zero bases.

They have no concept of sourcing services and don’t expect long cooperation, just do a one-time business, so their service quality cannot be guaranteed. If you’re new to importing from China and have no experience in choosing a reliable sourcing agent, it’s not surprising that you find an unprofessional or no experience sourcing agent.

As sourcing services mentioned above, a series of services provided by sourcing agents require time, experience and resources to accumulate, including a lot of cooperation, trials and errors.

With these accumulations, they can find the best products and suppliers from so many factories and suppliers for clients. But young or unprofessional sourcing agents cannot provide these resources or realize it.

Conclusion: there are good as well as bad sourcing agents in this industry, but you needn’t be afraid to try the sourcing service. A good sourcing agent plays an important role in your supply chain management, helps you obtain competitive product prices, also takes care of the follow-up processes, as good service is the core competitiveness of their business model.

Quick Solution to Source from China at a Good Price

Contact Plussourcing experts, whose daily work is to source products and ship goods to different countries.

7. Practical Tips to Find Reliable Sourcing Agents or Agencies

Tip 1: Choose Chinese sourcing agents VS Non-Chinese sourcing agents

As China is the largest consumer goods exporting country, Chinese sourcing agents account for a majority of the world’s agents. So I will divide sourcing agents into two types, China sourcing agents, and non-Chinese sourcing agents, and list their differences as well as pros and cons separately.

Pros and Cons of Non-Chinese Sourcing Agents

Generally, sourcing agents in other countries are natives of a certain country and help buyers in their own country purchase from other Asian or Southeast Asian countries, such as China, Vietnam, India, Malaysia, etc.

They usually have their own offices in both the purchasing country and their own country. The team usually has several people, and they mainly service some large buyers.


  • Local businessmen are easy to access these local sourcing agents.
  • You don’t have to worry about language or culture barriers when choosing your local sourcing agent so that improving communication efficiency.
  • If you purchase a large order, finding a local sourcing agent would make you feel more reliable.


  • These sourcing agents mainly serve big customers, and not very friendly to some small businesses.
  • For major clients, their service commissions are higher.

Pros and Cons of China Sourcing Agents

Compared with Non-Chinese sourcing agents, China sourcing agents charge much lower service fees.

The service commission or profit of China sourcing agents is much lower. Besides, they have more professional sourcing teams and richer Chinese supplier resources than non-Chinese sourcing agents.

However, they might be unable to communicate with you as smoothly as your native agents due to language differences. In addition, the Chinese sourcing industry mixed good and bad agents, which makes it hard to distinguish the good ones.


  • Low labor cost and lower service fees
  • China sourcing agents can provide services for small and medium businesses.
  • They know more about large supplier systems in China.
  • They can give lower product quotations with more professional sourcing teams.


  • Language and cultural barriers
  • Hard to distinguish good ones in so many China sourcing agents

Tip 2:  Choose the sourcing agents specialized in a certain item 

If you want to import a lot of different types of daily consumer products, choose a sourcing company that has already sourced a lot of daily consumer goods for previous buyers.

If you specialize in importing certain industrial products, then find the sourcing agent specialized in this industry like building materials, medical products. Because these sourcing agents must have accumulated a lot of good suppliers in this industry and can give you sound purchasing and production advice.

Tip 3: Choose the sourcing agent located close to the industry cluster

Each country has its own industrial clusters, which are groups of similar and related firms in a defined geographic area.

For example, if you want to purchase daily commodities from China, the sourcing agent of Yiwu is a good choice. And for clothes, the sourcing agent in Guangzhou will have more advantages.

Locating close to the industry cluster is convenient to contact factories and reduce intermediate costs, like freight costs, quality supervision fees and so on. For example, if you want to purchase electronic products, the sourcing agents in Yiwu will not have a better price advantage than the sourcing agent in Shenzhen.

If you want to source products from China, here is a table of industrial clusters for some industry categories in China for your reference.

Industry Category






Digital & Electronics Product



Children’s Clothing

Zhili, Jimo, Guangdong








Home Textiles

Tongxiang, Nantong



Tongxiang, Chaozhou


Home Decoration



Primary Products/ Bulk Raw Material

Yuyao (plastic product), Dongguan (coating)



Guangzhou, Shaoxing



Cangnan, Wenzhou


Tip 4: Ask the sourcing agent if he can provide happy clients’ referrals

A good sourcing agent that provides value would have a lot of happy customers, and they will be happy and proud to provide you the happy customer contacts. So you can check out what the sourcing agent is best at: Are they good at finding the best price or inspecting the product? Can they provide good service?

Tip 5: Choose the sourcing agent with longer sourcing experience

Sourcing experience is a vital factor you should take into consideration. An individual agent who works as an agent for 10 years can be much more resourceful and more reliable than a sourcing company established only for several months.

The number of years he has been in business is proof of his track record. This means he has continuously provided his clients with a good quality business. Other than being knowledgeable in choosing suppliers he should also be extremely capable in the areas of quality control, logistics and audit.

For instance, Plussourcing is a reliable sourcing agent company that has been in business for more than 8 years and has 100+ employees on board, along with numerous long-term partners.

8. Where to Find the Best Sourcing Agent in China for Your Business

You may ask me, where can I find a reliable purchasing agent? Don’t worry, I’ll show you three main places to find a sourcing agent and a sourcing company.


Searching on Google is always the first thought for most people when encountering problems. In fact, Google does help in most cases, it gives useful information. If you want to find a sourcing agent in one country, such as China, you can just type in “China sourcing agent”, and there will be a list of Chinese sourcing companies in the search results.

When you are checking out one of the sourcing websites, you need to pay attention to the content, the years of establishment, company photos, contact information, the team size, infrastructure, customer reviews and testimonials, blogs, etc. Only a professional team will invest enough money and energy to optimize its websites on Google.

Upwork & Fiverr

Upwork and Fiverr are freelancing websites where you can find some individual sourcing agents. Some of them are doing it as a part-time job, they will help you find a supplier and provide you with a supplier’s report. You will then need to contact the supplier and deal with follow-up processes by yourself.

As this individual sourcing agent can pop up quickly, they can also disappear quickly. So you should be more careful with your individual agents when it comes to paying services fees issues.


In addition to looking for sourcing agents online, you can also pay a visit to trade fairs. For example, if you want to import from China and get a China import agent, you can visit the Canton fair, Hong Kong fair, and the Yiwu international fair, etc.

But looking for a sourcing company at a fair is more suitable for large importers, who are more likely to spend millions of dollars in purchasing every year and need to import hundreds or thousands of different types of products.

If you are just a small or medium-sized importer with a budget of tens of thousands of dollars in purchases per year, the suppliers on fairs may not accept your order, or they may arrange an unprofessional sourcing agent for you.

The End

Do you have any other questions about sourcing agents and companies? If you think this article is helpful, please share it with your friends and leave your ideas in the comments section. If you want to find a China sourcing agent, you can CONTACT US, we are the leading China sourcing agency.